Defeating my cravings

Yum!! No, no...naughty...

No matter how much great-tasting healthy food I eat, I never crave it like I crave junk food: chocolate, hot chips, ice cream, potato/corn chips. Why does stuff that tastes so good have to be bad for you?? (I know there are healthier versions of all these items, but I don’t crave those versions either!) Naturally, you don’t have to be a health-food Nazi to live simply, but I suppose as you start living ethically, all these things follow suit as it seems that so many of the companies that produce junk food are also unethical in their business practices (I wonder why this is? No really, I want to know why!).

I got a craving tonight for ice cream. I told myself that I could supplant this need with salt & vinegar chips if the ice cream was unattainable. It was 10:30pm. I had my car keys in hand and I thought “what are you doing? You don’t need this right now, at this time of night. And, all the companies who make what I want are evil!” I was so very right! Sitting down at the computer and looking online (ah, the Internet, how I love thee…), I found that my second ice cream choice, a McDonalds hot fudge sundae, comes from a company voted several times as the world’s most unethical company. From destroying rainforest to building farms for their cattle to illegally underpaying staff, they are a wasteful and shameful company from a respectable business point of view. I knew their food was fatty and unhealthy, but this will seal the deal for me never going there again.

My first ice cream choice, Streets’ Magnum series, I found listed in the great iPhone app “Shop Ethical!” which is a searchable database that tells you all about most food products sold in Australia and rates them for their ethical behavior. Streets is a Unilever subsidiary, and Unilever have a poor ethical score due to animal testing and human rights issues, and generally poor ethical practices, shameful for one of the largest companies in the world.

The backup plan of potato chips would have either come from Doritos (owned by Pepsico who sit near the bottom of several responsible shopping guides and ethiscores; though I could’ve gone with CC’s who get a decent score) or salt n’ vinegar ones from Smiths (also Pepsico; Samboy or Kettle would be ok). There are some alternatives to the unethical companies but you have to know who is owned by whom. For example, between the infamously dubious Nestlé, Mars and Kraft companies, there are hundreds of subsidiaries that you probably don’t realise have these irresponsible umbrella groups controlling them. When I was looking for dog food in Coles today, every single bag of dry food was owned under Mars & Nestlé even though there were all of: Purina, Lucky Dog, One, Beneful, Pedigree, Pal, Chum, My Dog, Good-o, Optimum and Supercoat. In addition to boycotting these companies, best to write the producers and suppliers and tell them what you think as it’s the only way they’ll know that we want some change to take place. I wrote Coles today to tell them this.

Anyway, at the end of it all, I safely convinced myself that I was doing the right thing by denying myself of these treats (which in itself is very good practice) and instead had some fresh bread dipped in balsamic vinegar & fresh, local olive oil. ‘Twas tasty for my tum too; better yet, it was tasty for my conscience! 🙂

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